&pizza

&pizza, web site, 705 H St NW, Washington, DC, 202-558-7569 (Metro Trip Planner – opens in new window) [WaPo | Washingtonian | TripAdvisor | City Paper | Ylp]

I was walking from Union Station to about NY Ave. and 11th, and needed to eat along the way. I passed through Chinatown, but to have taken a meal there seemed to me a bit…complacent. I have Chinese food all the time, and at this time I cannot afford to be too complacent. So I thought: what might serve as a radical shake-up for Tyler Cowen?

West of Chinatown, on H St., I saw a gleaming, fast food pizzeria, namely &pizza. Living in my own strange ethnic bubble, I had never heard of it before. In fact I don’t think I have had fast food pizza since I was a kid. “This will do,” and I thought of the anecdotal value I would reap, albeit at the expense of a good meal. For all my hesitation, the gleaming metal of the interior started to exercise a strange hold over my imagination. I walked out once and then back in again.

I ordered a pizza margherita and water for $10, and to my surprise it was ready in two minutes, in a funny box to fit the oblong shape of the pizza itself. To my bigger surprise, it was really, really good. Betraying its apparent origins, it seemed completely fresh, and twenty years ago it might have ranked as the best pizza pie in all of DC. I thought I would just snack on a piece, but I ended up eating the whole pie. It was just the right size.

Funnier yet, the company is a DC start-up (don’t laugh too hard), yet without seeming to do any lobbying of the federal government.

And here is the real news: More Than 50 Couples Have Already Signed Up To Get Married At &pizza.

The next time I will go to one on purpose.

Originally posted on Marginal Revolution – click to see comments and suggestions.

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