Sound makes your food taste different

In a live demonstration conducted in 2006 with the celebrity chef Heston Blumenthal, Spence found that when people were served a scoop of bacon-and-egg ice cream accompanied by the sound of sizzling bacon they described the taste of the ice cream as much more “bacony” than subjects whose consumption was accompanied by the clucking of chickens. This insight—that the appropriate soundtrack can intensify the flavor of a food—inspired Blumenthal’s iconic “Sound of the Sea” dish, for which diners at his restaurant, the Fat Duck, in Bray, are presented with an iPod loaded with a recording of crashing waves and screeching gulls to listen to while enjoying an artfully presented plate of seafood. The effect could be used similarly, Spence said, to design soundtracks that replace some of the lost flavor of food for the elderly.

That is from Nicola Twilley in The New Yorker, interesting throughout.

Originally posted on Marginal Revolution – click to see comments and suggestions.


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