How to make beer a natural monopoly?

Bruges is trying something different:

The Belgian city of Bruges has approved plans to build a pipeline which will funnel beer underneath its famous cobbled streets.

Locals and politicians were fed up with huge lorries clattering through the cobbled streets and tiny canal paths of the picturesque city and decided to connect the De Halve Maan brewery to a bottling factory 3.2km (two miles) away.

It is estimated that some 500 trucks currently motor through Bruges each year on their way to the brewery, which is a famous tourist attraction.

Now they will be kept out of the city limits, as the pipe pumps 1,500 gallons of beer per hour. Construction is set to begin next year.

“The beer will take 10 to 15 minutes to reach the bottling plant,” said brewery CEO Xavier Vanneste. “By using the pipeline we will keep hundreds of lorries out of the city centre. This is unique in the brewing industry with exception of one German brewery that has installed a similar system.”

There is more here, and for the pointer I thank Samir Varma.

Originally posted on Marginal Revolution – click to see comments and suggestions.

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