The still-underrated Todd Kliman interviews her:
I’ve been given special powers, and I appoint you czar (funny, isn’t it, how we have so many appointed czars in this unaristocratic country) of food in the US. What is your first order of business? What sorts of laws do you push for? What public statements do you make? What is your 5-year plan? Your 10?
Me? A czar? My first order of business would be to go to the bathroom and throw up in sheer terror. I’m not a fan of appointed czars or of five-year plans. I am a fan of incremental changes. Look what’s happened in the 15 years since I wrote the article. Walmart’s become a major player, so has Monsanto, celebrity chefs, sustainability, and locavore have become household words, fats and sweeteners have been vilified and un-vilified, and now Taco Bell is removing artificial flavoring and coloring, corporations are scrambling to make their products appealing to those who want healthful and organic foods, and McDonald’s is in trouble. No one could have predicted or managed these changes. And many have happened through the power of the word. So I’d turn down the offer. The pen is mightier than the czar!