When author Anita Stewart first heard about the Canadian government’s new food truck parked in Mexico City, she laughed so hard she cried. The new Canada-branded, taxpayer-funded venture, which kicked off its three-week pilot project last week, is serving up a Mexican-ized version of poutine, using Oaxaca cheese instead of curds. Also on the menu are Alberta beef tourtière, and maple-glazed Albacore tuna.
The truck is trying to draw attention to Canadian products such as McCain French fries, and promote the ‘Canada Brand’ in Mexico.
Here is more, via @RGrier88. By the way, I enjoyed this paragraph:
“Some of our initial research in Mexico to support the Canada Brand found that only 35% of Mexicans were able to associate Canada to a particular food product, with fish and maple syrup being the most cited,” Patrick Girard, a spokesperson for Agriculture Canada, wrote in an email Wednesday to the Post.
That said, whenever I travel to Canada, I feel I am entering quite a distinct food culture (city by city), it simply is a little hard to define upfront.
Originally posted on Marginal Revolution – click to see comments and suggestions.