When author Anita Stewart first heard about the Canadian government’s new food truck parked in Mexico City, she laughed so hard she cried. The new Canada-branded, taxpayer-funded venture, which kicked off its three-week pilot project last week, is serving up a Mexican-ized version of poutine, using Oaxaca cheese instead of curds. Also on the menu are Alberta beef tourtière, and maple-glazed Albacore tuna.
The truck is trying to draw attention to Canadian products such as McCain French fries, and promote the ‘Canada Brand’ in Mexico.
“Some of our initial research in Mexico to support the Canada Brand found that only 35% of Mexicans were able to associate Canada to a particular food product, with fish and maple syrup being the most cited,” Patrick Girard, a spokesperson for Agriculture Canada, wrote in an email Wednesday to the Post.
That said, whenever I travel to Canada, I feel I am entering quite a distinct food culture (city by city), it simply is a little hard to define upfront.