The channel behind this operation is called AroundMeBD, and its success has created a whole new economy in Shimulia, which has since been dubbed the YouTube village of Bangladesh.
The YouTube village is a prominent example of a niche but is also part of a growing online trend across South Asia: As the internet reaches villages, rural societies are finding ways to showcase and monetize their unique food cultures to audiences across the world, using platforms like YouTube and Facebook. In India, Village Cooking Channel, which posts videos of large-scale traditional cooking, has over 15 million subscribers. In Pakistan, Village Food Secrets has 3.5 million subscribers. Villagers who previously had little presence in media are now using these platforms to take ownership of the way their culture is portrayed — and building businesses that support dozens, and occasionally hundreds, of individuals.
Here is the full story, via Zach Valenta. The article is interesting throughout, and yes YouTube remains underrated.
Originally posted on Marginal Revolution – click to see comments and suggestions.